Non-Profit Pet Rehoming Organizations

My Grandfather's Cat Rehomes Pets for Senior Pet Owners

My Grandfather's Cat is a Toronto-based non-profit that finds new homes for pets whose owners are terminally ill or seniors about to move into a care facility. The organization was launched by Angela Fafuse whose experience was close to home -- she adopted her grandfather's cat after he passed. Fafuse documented her experience on TikTok and received an outpouring of support from followers who were in similar positions. Thus, My Grandfather's Cat was born.

"We heard stories from people who had to put their grandparents' pets into shelters after they passed because there wasn't a family member to adopt them," says Rafuse. The non-profit was launched on May 18th, 2021 (her grandfather's birthday), and thus far, the organization has facilitated 19 adoptions.

Image Credit: Shutterstock

Pet Rehoming for Seniors
Providing pet rehoming services for seniors that are moving into care facilities or terminally ill.
Non-profit Animal Rescue
Increasing the number of non-profit animal rescue organizations by targeting specific groups in need.
Social Media for Pet Adoption
Using social media platforms to connect pets in need of a home with potential adopters.

Industries Being Reshaped

Non-profit
Non-profit industry can explore the creation of more pet rehoming organizations that cater to specific needs.
Animal Rescue
Animal rescue organizations can partner with My Grandfather's Cat to reach a wider audience and increase adoptions.
Technology and Social Media
Developing technology and social media platforms specifically designed for pet adoption and rehoming organizations.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 55%
Freshness 11%