These photos are from a series titled ‘My Date With Leo.’ The Instagram account shows the 90s-era cutout travelling across New York City. There is no denying people are encouraged and delighted to snap photos with the iconic star cutout creations. I know I would be more than happy to stand that close to him.
The hashtag being used along with the account is #MyDateWithLeo and it cultivates all the images that people are taking. The cutouts end up in a variety of different places like restaurants, IKEA, on a red leather couch, in a falafel shop and many other locations.
It is hilarious to see these cutouts end up at the most random locations. The My Date With Leo account says that the pictures are captured as is with no Photoshopping whatsoever. I think snapping a photo with Leo is a great way to spend your day travelling.
What's Driving This Trend
- Celebrity Cutout Tourism
- Opportunity for businesses to offer unique travel experiences with celebrity cutout photo ops at various locations.
- Social Media Cultivation
- Growing trend of creating dedicated social media hashtags to collect and promote user-generated content.
- Authentic Experiences
- Demand for authentic and unedited photo opportunities with celebrities that can be shared on social media.
Who This Affects Most
- Tourism and Travel
- Tourism industry can incorporate celebrity cutout photo ops as a unique attraction to increase visitor engagement.
- Social Media Marketing
- Brands and marketers can leverage dedicated hashtags to cultivate user-generated content and promote brand experiences.
- Event and Entertainment
- Event organizers can incorporate celebrity cutout photo booths or activations to enhance guest experiences and increase social media engagement.
