The Musical Ts are a line of high-tech digitally infused t-shirts infused with Activation Technology which allows the wearer to activate digital incentives. In a nutshell, if you were to wear an Elton John Musical T, you would be able to stream music from John's album and access digital information about the artist.
Developed by designer and daughter of legendary British musician Donovan Astrella Rothberg, the Musical Ts are fitted with electronic tags which communicate with your smartphone to give you access to music and other digital content. This digital connection also makes it possible to engage in social media competitions and other reward opportunies tied with musical artists and their promotional plans.
The Musical Ts are a splendid and creative way of bringing together fashion, album cover art and digital music technology, and is sure to appeal to well-rounded modern music fans who like to consume both music and album art while keeping their fingers on the pulse of digital technology.
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