In anticipation of the No Doubt ‘Push and Shove’ album, which is due for release on September 25, 2012, the band is taking fans behind the scenes with special webisodes on YouTube. They recently just finished filming the music video for their first single titled ‘Settle Down,’ which is set for release next month.
The video was shot at Downey Studios just outside of Los Angeles, California by Sophie Muller who has directed some of the band's previous videos, such as 'Don’t Speak' and 'Sunday Morning.' The group has posted video stills on their site, which can be viewed above.
By building anticipation through social media sites such as Facebook and YouTube, No Doubt is able to create a buzz and get people talking about them.
Why This Trend Is Growing
- Social Media Anticipation
- Creating anticipation through social media sites such as Facebook and YouTube can build buzz and get people talking.
- Webisodes
- Creating behind the scenes videos for special webisodes on YouTube can generate interest and build hype for new album releases.
- Collaborating with Past Directors
- Working with directors who have directed previous successful music videos can bring back past fans and generate excitement for new releases.
Industries Being Reshaped
- Music Industry
- The music industry can use social media to build anticipation and generate buzz for new album releases.
- Video Production Industry
- The video production industry can benefit by creating behind the scenes content for special webisodes on YouTube to generate hype for new music videos and albums.
- Marketing Industry
- The marketing industry can help artists and bands to utilize social media and collaborations with past directors to build hype and generate buzz for new releases.
