As marketing becomes more experiential, the band Massive Attack has released the new 'Fantom' app to allow fans of the band to make their own music mixes using their own biometrics.
Working with the Health Kit features of iOS and the sensors within the devices, the 'Fantom' app will remix songs according to users' heartbeats. This ability to remix the music not only immerses the user more deeply in the content, but also allows them to feel closer to the band than ever.
Aside from this innovative functionality, the 'Fantom' app will enable fans to share their music mixes to social media, send them to contacts and much more. Being that the music industry is always looking for ways to help offer fans a more comprehensive experience, the 'Fantom' app is something we'll likely see more of in the future.