As marketing becomes more experiential, the band Massive Attack has released the new 'Fantom' app to allow fans of the band to make their own music mixes using their own biometrics.
Working with the Health Kit features of iOS and the sensors within the devices, the 'Fantom' app will remix songs according to users' heartbeats. This ability to remix the music not only immerses the user more deeply in the content, but also allows them to feel closer to the band than ever.
Aside from this innovative functionality, the 'Fantom' app will enable fans to share their music mixes to social media, send them to contacts and much more. Being that the music industry is always looking for ways to help offer fans a more comprehensive experience, the 'Fantom' app is something we'll likely see more of in the future.
What Makes This Trend Stand Out
- Experiential Marketing
- The 'Fantom' app demonstrates the trend of experiential marketing by allowing users to make their own music mixes using their own biometrics.
- Personalized Music
- The 'Fantom' app showcases the trend of personalized music by remixing songs according to users' heartbeats, providing a unique and tailored experience.
- Social Sharing in Music
- The 'Fantom' app highlights the trend of social sharing in music by enabling fans to share their music mixes to social media and send them to contacts.
Sectors Adopting This
- Music Streaming
- The 'Fantom' app disrupts the music streaming industry by offering a more engaging and personalized experience through the use of biometrics.
- Health Tech
- The 'Fantom' app presents a disruptive innovation opportunity in the health tech industry by leveraging biometrics to remix music based on users' heartbeats.
- Social Media Platforms
- The 'Fantom' app creates a disruptive innovation opportunity for social media platforms by allowing users to easily share their personalized music mixes.
