Following up on the Tanqueray Gin’s Aloe Blacc ‘Tonight Downtown’ release, fans now have the opportunity to remix the song with a handy new Facebook application.
The applet’s fans cam add, move or delete different sections of the track alongside adjusting volume curves for each instrument and have any number of the instruments and vocals playing at any one time. It’s part of a new trend of putting musical content in the hands of the fans and letting them tinker and potential improve on the original. In this case, Aloe Blacc himself will be personally choosing his favourite to be announced online.
The marketing for Tanqueray Gin combines a well-respected artist with social media and Internet technology that enables people create their own versions of the song within Facebook, which doesn't require expensive software.