Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,290 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,290 cutting edge ideas.

DIY Fan Remix Applets

Tanqueray Offers Consumers the Chance to Tinker with Aloe Blacc

— August 22, 2011 — Marketing
Following up on the Tanqueray Gin’s Aloe Blacc ‘Tonight Downtown’ release, fans now have the opportunity to remix the song with a handy new Facebook application.

The applet’s fans cam add, move or delete different sections of the track alongside adjusting volume curves for each instrument and have any number of the instruments and vocals playing at any one time. It’s part of a new trend of putting musical content in the hands of the fans and letting them tinker and potential improve on the original. In this case, Aloe Blacc himself will be personally choosing his favourite to be announced online.

The marketing for Tanqueray Gin combines a well-respected artist with social media and Internet technology that enables people create their own versions of the song within Facebook, which doesn't require expensive software.
Trend Themes
1. Fan Remixing - The trend of allowing fans to remix songs and create their own versions is growing, presenting opportunities to engage with consumers and promote user-generated content.
2. User-generated Music - The rise of user-generated music apps and platforms empowers individuals to create and share their own musical content, disrupting the traditional music industry.
3. Social Media Collaboration - The integration of social media and music technology allows for collaboration and interaction between artists and fans, leading to new marketing opportunities.
Industry Implications
1. Music Technology - The music technology industry can take advantage of the growing demand for user-friendly tools and platforms that enable fans to remix and create their own music.
2. Social Media Advertising - Social media advertising agencies can offer innovative campaigns that leverage the fan remixing trend to engage audiences and generate user-generated content.
3. Alcoholic Beverage Marketing - Alcoholic beverage companies can explore partnerships with artists and use fan remixing apps to create unique marketing experiences that connect with consumers.
1.2
Score
Popularity
Activity
Freshness