This digital music exchange market enables indie musicians to sell shares to fans.The Mutrs platform enables fans to find new and established independent artists and earn rewards for buying stock in their favorites (thus becoming 'fansters). On the other hand, bands can earn money off digital shares, increasing their net worth and musical potential while interacting meaningfully with audiences at the same time.
Indie artists and label companies can create a profile to house their music, including downloadable audio and video files. Fans will be able to choose between singles, albums, box sets and collectors editions to support. When new initial music offerings (IMOs) are released, they will have a set number of associated digital shares with a base rate value. Music fans are encouraged become investors, meaning in addition to buying music files, they are purchasing shares that can be traded in the Mutrs Independent Music Exchange (MIME).