According to their website, Obscura Digital has developed proprietary software that allows them "to turn virtually any surface into a full-motion video canvass", including even buildings and walls. Well, someone decided to have a little fun with this technology and retrofit their "multi-touch" wall into a wall-sized Missile Command game!
Implications - This kind of technology could be put to a multitude of new uses from entertainment, to gaming and (most lucratively) to advertising. The ability to project marketing upon any surface that can be instantly changed is definitely an idea with a whole lot of potential, and the fact that it wouldn't require the need to be taken down and replaced would make it a whole lot more convenient.
Touch-Screen Old School Games
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Decadent Cubed Chocolates
Chicken Dip-Stuffed Potato Skins
Customizable Pasta Menus
Real-Time Nightlife Exploration Apps
Goal-Centric Banking Services