How often does the average person ponder contemporary fashion with the same interest as a historian or an archaeologist? Well, the Mulberry AW11 campaign grants style enthusiasts the rare opportunity to consider the features of gorgeous garments by present standards with another degree of separation.
Each photograph by Tim Walker creates the illusion that the viewer is observing the subjects through display case at a gallery or a museum. Models Julia Saner and Tati Cotliar are dressed in the brand's upcoming collection, looking timelessly chic amidst unusual props. Though the scenes look to have initially been within floral-decorated bedrooms, animal taxidermy, arranged tree branches and dinosaur eggs have infiltrated, making the Mulberry AW11 campaign look more like condensed snapshots of the past 230 million years on earth.
What's Driving This Trend
- Museum-style Fashion Campaigns
- Opportunity to create fashion campaigns that simulate museum displays, creating a unique and visually captivating experience for viewers.
- Illusionary Photography in Fashion
- Incorporating illusionary photography techniques in fashion campaigns to create a sense of separation and intrigue for style enthusiasts.
- Timeless Chic Fashion Collections
- Designing fashion collections that have a timeless appeal, allowing them to be appreciated in both contemporary and historical contexts.
Who This Affects Most
- Fashion
- The fashion industry can explore new ways of presenting their collections, incorporating elements of museum displays and illusionary photography.
- Photography
- Photographers can experiment with illusionary techniques to capture fashion campaigns that evoke a sense of timelessness and intrigue.
- Museums and Galleries
- Museums and galleries can collaborate with fashion brands to create innovative exhibits that blend contemporary fashion with historical themes.
