Film streaming service MUBI launched a new app called MUBI REMIX that lets users create and share their own video messages using movie clips. While phone users often choose GIFs to bring their messages to life, this app goes above and beyond by creating movie montages and adding soundtracks.
After typing a message and choosing a score, users will see MUBI REMIX create a video that can be shared on social media and viewed within the in-app feed.
The MUBI REMIX app was created to help new and existing customers have fun expressing themselves, and potentially discover some of the critically acclaimed, contemporary and art-house films on MUBI. Currently, the app is exclusively available on the iOS app store.
Why This Trend Is Growing
- Customized Messaging
- Apps that allow users to personalize their messages with user-generated video and audio clips from TV shows and movies.
- Social Media Video Creation
- Apps that allow users to create and share videos on social media platforms.
- Interactive Movie Watching
- Apps that allow users to engage with movies by customizing and creating their own montages and soundtracks.
Industries Being Reshaped
- Entertainment Industry
- Opportunities for streaming services and movie studios to create apps that engage with customers through personalized content.
- Technology Industry
- Opportunities for tech companies to develop more advanced video editing and AI technologies that can make it easier for users to create their own customized videos.
- Communications Industry
- Opportunities for messaging and social media platforms to incorporate customized video and audio clips from movies and TV shows into their messaging features.
