Water-Resistant Watches

Todd Snyder & Timex Created the MS1 Maritime Sport Watch for Diving

Longtime partners Todd Snyder and Timex joined forces again to release the collaborative MS1 Maritime Sport watch. The unique timepiece is water-repellent, crafted to be suitable for divers. The two American-based labels drew inspiration from the British naval forces. The design of the piece gives diving watches a new style with a contemporary approach, an exterior that is sturdy and chunky for the ultimate durability, yet with a sleek aesthetic.

The collaborative timepiece exudes a subtle look with its monochromatic color scheme. It has a muted, two-toned striped design, with the available color options of either black or silver with a white face. The collaborative MS1 Maritime Sport diving watch is priced at $158.

Water-resistant Timepieces
The trend of creating water-resistant watches is growing, presenting an opportunity to create new, innovative features for these types of timepieces.
Collaborative Fashion Design
Collaborating with other brands can help create unique styles that appeal to different audiences and expand the reach of a product line.
Contemporary Take on Classic Designs
Reimagining classic designs with a contemporary twist can appeal to consumers looking for familiar styles with a modern edge.

Who This Affects Most

Fashion and Accessories
The trend of water-resistant watches offers opportunities for fashion designers to create new timepiece designs that can be worn in any setting, including water activities.
Watch Manufacturing
Watch manufacturers can expand their market by creating new, durable timepieces that can withstand water activities, such as diving or swimming.
Outdoor Sports and Recreation
The trend of creating water-resistant watches presents an opportunity for companies in the outdoor sports and recreation industry to create durable accessories that are both fashionable and functional.
SCORE
2.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 46%
Freshness 8%

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