Dog Haus is giving the classic American hot dog a bit of international flair with its new Mr. Miyagi Dog.
The new Mr. Miyagi Dog from Dog Haus is part of a collaboration between the hot dog chain and the YouTube personality Sam Zien – all part of the brand’s ongoing Chef Collaboration Series. Dreamed up by “Sam the Cooking Guy" himself, the new Mr. Miyagi Dog features a unique Japanese twist. The dish starts with a deep-fried, all-beef dog topped with caramelized onions, teriyaki sauce, mayo, crunchy tempura crumbles, and wasabi furikake. The whole thing is then grilled King’s Hawaiian rolls for a touch of sweetness.
The new Mr. Miyagi Dog is available at all Dog Haus locations through March 31, 2021.
Image Credit: Dog Haus
Key Themes Behind This Trend
- Fusion Hot Dogs
- Opportunity for food chains to explore and experiment with combining different cuisines to create unique hot dog flavors.
- Celebrity Chef Collaborations
- Opportunity for brands to collaborate with renowned chefs and leverage their personalities and fan bases to attract customers.
- Limited-time Offerings
- Opportunity for brands to create a sense of urgency and excitement among customers by offering time-limited menu items.
Where This Applies
- Fast Food
- Fast food chains can explore new flavors and partnerships to innovate and differentiate themselves in a competitive market.
- Celebrity Endorsements
- Celebrity chefs can partner with food chains to expand their brand reach and influence, while also introducing new flavors and products to customers.
- QSR Marketing
- Quick service restaurants can leverage limited-time offerings to create buzz and drive foot traffic, while also testing new menu items and gauging customer preferences.
