Bruce was the name given to the 3 creatures created to play the role of the killer shark in the horror movie "Jaws," but after a post-film stint hanging from his tail at Universal Studios Theme Park, the movie shark was shipped off to parts unknown.
Spurred on by the talk of a 3-D "Jaws" remake, reporter Cory Turner set out to find the discarded movie shark. After telephoning several Los Angeles area junkyards, Turner located Bruce a short distance from Universal in Sun Valley, California.
What's Driving This Trend
- 3D Movie Remakes
- The talk of a 3-D 'Jaws' remake presents opportunities for innovation in the film industry.
- Movie Memorabilia Collecting
- The interest in finding and collecting iconic movie props like Bruce the discarded 'Jaws' shark creates opportunities for innovation in the collectibles industry.
- Sustainable Film Production
- The discovery of Bruce in a junkyard highlights the need for more sustainable practices in the film industry, presenting opportunities for disruptive innovation.
Who This Affects Most
- Film
- The search for Bruce the discarded 'Jaws' shark demonstrates potential disruptive innovation opportunities in the film industry.
- Entertainment
- The demand for iconic movie props like Bruce presents disruptive innovation opportunities in the entertainment industry, especially for collectors and theme parks.
- Junkyards
- The discovery of Bruce in a junkyard highlights the potential for disruptive innovation in the junkyard industry, including repurposing and selling valuable items.
