The National Movie Archive ads speaks to the frustrations of anyone who's ever been irked by fellow movie-goers. The ad campaign consists of three ads, The Gun, Karate, and The Executioner.
1. "Get rid of the guy talking on the phone," portrays a screen shot of a gun targeted at the phone-talker
2. "Get rid of the guy who isn't crouching when passing by," which features a martial artist kick the patron's face in.
3. "Get rid of the guy who keeps his feet up" shows a man appearing to take a hack at the movie-goer's raised feet
The ads were published by McCann-Erickson Romania in July 2007.