Famous Anonymous is a movement against celebrity culture. The clothing line supports creative individuals and shuns society's obsession with the cult of 'brand celebrity.' They champion substance over marketing, genuine art over hype, and legacy over material gain and instant gratification.
An ever-growing number of today's youth believe fame to be the only goal worth aspiring to; they forget that a combination of talent and hard work leads to recognition and success. Famous Anonymous' clothing aims to dismantle the myth of brand celebrities who alter perception through their fame.