The Moss SS13 Catalogue features superstar DJs Diplo and Major Lazer sporting some summer ready patterned t-shirts and cut off vests. The hip New York streetwear label, known for their distinctive designs, has photographed around New York city for this city slicker lookbook.
But fear not ladies, it's not just a boys club; Moss also caters to the ladies too. The ladies in these pictures certainly know how to rock these street ready styles by pairing them with high-waisted denim shorts and patterned snapbacks.
Musicians Diplo and Major Lazer might steal most of the limelight in this cheeky photoshoot, and rap group Ninjasonik also make an appearance. These street savvy styles are available for purchase through the clothing label's website.
Key Themes Behind This Trend
- Streetwear Patterns
- Opportunity for clothing brands to create unique and distinctive patterned streetwear to appeal to young fashion-conscious urbanites.
- Gender-inclusive Fashion
- Disruptive opportunity for fashion designers to create gender-inclusive styles that cater to both men and women, reflecting the blurring of gender boundaries in fashion.
- Celebrity Collaborations
- Trend for clothing brands to collaborate with celebrities and influencers to highlight their clothing and gain new audiences.
Where This Applies
- Clothing
- Opportunities in the clothing industry to create unique streetwear patterns and designs that cater to urbanites and reflect their lifestyles.
- Fashion
- Disruptive opportunity for the fashion industry to create gender-inclusive styles that blur traditional gender boundaries, catering to the diverse backgrounds and lifestyles of urbanites.
- Entertainment
- Opportunities for entertainment industry collaborations that leverage the power of celebrity, music, and lifestyle to promote clothing brands and reach new audiences.
