Earthy Green Tonal Sneakers

New Balance and The Basement Deliver a Moss Green 2002R

The Basement continues to work in collaboration with New Balance on another sneaker model -- this time around, the duo released a Moss Green colorway palette that details the 2002R sneaker model. This follows the Earth Brown iteration that dropped earlier this year, with similar anticipation of the latest drop to come.

Throughout the shoe's upper, there is a blend of green and olive hues that are made using a waterproof heavy suede material along with textured rubber. It is marked with contrasting hints at the black toe caps, the heel guards, and the outsole with reflective 3M paneling. The shoe is then rounded out with touches of branding such as the Basement's logo on the lace tips, insole, tongue, and heel and the notable N on the lateral side.

Image Credit: The Basement

Earthy Green Tonal Sneakers
The trend of creating shoe models with a sustainable focus on natural materials and subdued colors is growing in popularity.
Waterproof Heavy Suede Material
The use of waterproof heavy suede material in sneaker manufacturing is a trend that is expected to continue, especially as the demand for durable and weather-resistant footwear rises.
Reflective 3M Paneling
Incorporating reflective 3M paneling into shoe design has become a unique and popular trend that provides enhanced visibility in low light conditions, particularly for athletic and outdoor footwear.

Industries Being Reshaped

Fashion
The fashion industry has an opportunity to leverage this trend by incorporating sustainable materials in their designs, which can appeal to environmentally conscious consumers.
Sportswear
The sportswear industry can capitalize on the trend of incorporating reflective 3M paneling in shoe design to create safer and better-illuminated athletic footwear for outdoor activities.
Outdoor Gear
The outdoor gear industry has an opportunity to utilize waterproof heavy suede material in the manufacturing of their products to create more durable and weather-resistant gear for outdoor activities and adventures.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 23%
Freshness 12%