In terms of funky summer fashion, it doesn't get much more inspired than these looks by Moriano and Lazaro.
The Sao Palo-based fashion designers put together a slew of hectic-hued outfits as part of an editorial for Kaltblut Magazine starring model Daniella Braga (ELOMGT) and shot by photographer Fernando Mazza.
The clothing makes great use of floral patterns and bright, busy colors to create a tropical, summery effect; some of the fabrics seem like the wings of monarch butterflies, while other pieces look like they were made from the leaves of plants. In some frames, Braga looks as though she is going to fall asleep, exhausted from the heat and sun.
This editorial does a great job of evoking the sweltering heat drenching sunlight of a tropical summer.
What's Driving This Trend
- Funky Summer Fashion
- Disruptive innovation opportunity: Design clothing using hectic-hued outfits, floral patterns, and bright, busy colors for a tropical, summery effect.
- Tropical-inspired Couture
- Disruptive innovation opportunity: Create clothing that mimics the wings of monarch butterflies or the leaves of plants, evoking the sweltering heat of a tropical summer.
- Editorial Fashion Photography
- Disruptive innovation opportunity: Explore creative ways to capture the exhaustion and impact of the heat and sun in fashion photography.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunity: Incorporate vivid colors and tropical elements into clothing designs to create unique and eye-catching collections.
- Fashion Photography
- Disruptive innovation opportunity: Experiment with new techniques and angles to capture the essence of a tropical summer and convey the impact of heat and sunlight in fashion photography.
- Fashion Editorial
- Disruptive innovation opportunity: Push the boundaries of fashion editorials by incorporating vibrant colors and tropical themes to create visually captivating and evocative narratives.
