The Morfium Couture Fall 2013 lookbook embraces the futuristic post-apocalyptic theme the fashion brand is known for and injects a heavy dose of a religion to mix things up a bit. The black, flowing gowns make model Jefimija Jokic look like a dark angel or priestess to the gods. In constant prayer and reflection, the photographer reveals she is doing it “for others: for mankind past, present and future.”'
Shot by Dusan Jaukovic, the Morfium Couture Fall 2013 lookbook and collection is appropriately titled Mantra. Shot on location at a stunning historical site, the stone walls and walkways really add to the vibe of the photoshoot. The looks were styled by the fashion designer, Jelena Malesevic, and perfected by hairstylist Bojan Nastasic.
Why This Trend Is Growing
- Futuristic Post-apocalyptic Fashion
- Opportunity for disruptive innovation in sustainable fashion materials and designs that embrace a futuristic and post-apocalyptic aesthetic.
- Religious Influenced Fashion
- Opportunity for disruptive innovation in culturally inclusive fashion that incorporates religious symbolism and themes.
- Historical Site Photoshoots
- Opportunity for disruptive innovation in location-based fashion photoshoots that leverage the aesthetic and ambiance of historical sites.
Industries Being Reshaped
- Fashion Design
- Opportunity for disruptive innovation in creating fashion collections that combine futuristic and religious influences.
- Textiles and Materials
- Opportunity for disruptive innovation in developing sustainable and innovative materials for futuristic fashion designs.
- Photography and Videography
- Opportunity for disruptive innovation in producing location-based fashion photoshoots that capture the aesthetic and ambiance of historical sites.
