The Colmore Collection has created a morbid pop-up book for children called “Medical Oddities, Nature's Anomalies and Carnival Gaffs.â€
The face of the mummy of the picture displayed is not made from paper, but instead of a pliable leathery texture. To top the strangeness of this book, there is no author or publishing information listed anywhere.
Creepy!
Implications - A consumer who's fascinated by products that gleefully embrace the irregular and the spooky would definitely be drawn to a product as decidedly spooky as this. With the enormous popularity of franchises such as Harry Potter and Twilight, companies looking to get serious attention need not be afraid of embracing more fantastical fare in their products.
Why This Trend Is Growing
- Creepy Pop-up Books
- The creation of morbid pop-up books for children appeals to consumers who seek products that embrace the irregular and the spooky.
- Fantastical Fare
- Companies can benefit from incorporating more fantastical elements into their products, as seen in the popularity of franchises like Harry Potter and Twilight.
- Unconventional Publishing
- By not providing traditional author or publishing information, companies can intrigue consumers and create an air of mystery around their products.
Industries Being Reshaped
- Children's Books
- The creation of morbid pop-up books presents a disruptive innovation opportunity in the children's book industry by catering to those who have an interest in the strange and unusual.
- Entertainment
- The success of franchises like Harry Potter and Twilight indicates a disruptive innovation opportunity for companies in the entertainment industry to tap into consumers' appetite for fantastical stories.
- Publishing
- The unconventional approach of omitting traditional author and publishing information in products presents a disruptive innovation opportunity for companies in the publishing industry to create intrigue and curiosity among consumers.
