The Colmore Collection has created a morbid pop-up book for children called â€œMedical Oddities, Nature's Anomalies and Carnival Gaffs.â€
The face of the mummy of the picture displayed is not made from paper, but instead of a pliable leathery texture. To top the strangeness of this book, there is no author or publishing information listed anywhere.
Implications - A consumer who's fascinated by products that gleefully embrace the irregular and the spooky would definitely be drawn to a product as decidedly spooky as this. With the enormous popularity of franchises such as Harry Potter and Twilight, companies looking to get serious attention need not be afraid of embracing more fantastical fare in their products.