The Moonchild SS12 collection is inspired by the Western theme that has been embraced by the fashion industry in the last couple of months. Instead of incorporating the typical American version into its designs, however, this label has decided to get a little more ethnic. The Moonchild SS12 collection loosely embraces the Mexican cowboy, also known as charros, caballeros and vaqueros.
From wide-brimmed hats to heavy ponchos, the Moonchild SS12 collection doesn't shy away from its chosen theme. In fact, it even leads with a dreamy video set in a dry desert rather than a more traditional print lookbook. Directed by Thibaut Piotrowski, the video and the collection is titled The Holy Mountain.
The Moonchild SS12 video constantly references the triangle, giving the outfits and the shoot a mystical vibe that is hard to shake.