The indie beauty brand, EM Cosmetics, launches its Moonbeam Cushion Highlighter. The vegan makeup highlighter boasts a silky serum-infused cushion compact that blends seamlessly and comfortably into the skin.
Inspired by the glossy shine of moonbeams, the illuminating highlighter imparts a natural radiance. Similar to EM Cosmetics' Daydream Cushion's nourishing formula, the Moonbeam Cushion Highlighter includes vitamin E to help hydrate and refine the skin. The ultra-sheer formula is also gluten-free and cruelty-free.
The beauty brand aims to empower everyone's skin with its touch of hydrating moonbeam. Its lightweight feel is also long-lasting for maximum efficiency. The vegan cushion compact comes in three shimmering color hues. Moonbeam Cushion Highlighter is available for purchase through the indie cosmetic brand's online store, emcosmetics.com.
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EM Cosmetics Launches its Moonbeam Cushion Highlighter
1. Cushion Compact Makeup - The rise of vegan serum-infused cushion highlighters presents a disruptive innovation opportunity for the makeup industry to offer lightweight and hydrating formulas that blend seamlessly into the skin.
2. Natural Radiance Beauty - The growing demand for vegan and cruelty-free beauty products presents a disruptive innovation opportunity for the industry to develop more sustainable and conscious formulas that impart a natural radiance.
3. Online Beauty Retail - The increasing popularity of indie beauty brands launching their products online presents a disruptive innovation opportunity for the beauty industry to improve their online presence and to reach consumers directly.
1. Makeup Industry - The rise of vegan cushion compact makeup presents a disruptive innovation opportunity for the industry to offer hydrating and nourishing formulas that provide long-lasting, lightweight coverage.
2. Beauty Industry - The growing demand for natural radiance beauty presents a disruptive innovation opportunity for the industry to develop more sustainable and conscious cosmetics that cater to the changing needs and preferences of consumers.
3. E-commerce Industry - The increasing popularity of online beauty retail presents a disruptive innovation opportunity for the industry to enhance their online platforms and to provide consumers with a seamless and user-friendly shopping experience.