Fashion label COMME des GARCONS worked in collaboration with skate label Vans Authentic on a new pair of canvas sneakers for the season. The joint footwear product highlights a design that centers in on branding details -- the pattern that adorns the entire silhouette reads "CDG." The shoe takes on a new approach with the Authentic sneaker silhouette and is complete with a monochromatic color scheme of black and white.
The uppers are constructed from canvas materials in white base with the contrasting branding details done in black. The lacing systems and the thick midsoles are finished in a clean white hue to contrast the heavily patterned uppers. Additionally, the toe box is decorated with a CDG embellishment to tie the entire logo-themed shoe together.
Key Themes Behind This Trend
- Canvas Sneakers
- Explore innovative approaches to canvas sneakers design with unique branding details.
- Monochromatic Color Scheme
- Discover opportunities for creating visually striking products with black and white color palettes.
- Logo-themed Shoes
- Find ways to incorporate branding elements into footwear designs for a cohesive brand identity.
Where This Applies
- Fashion
- Fashion brands can collaborate with sneaker labels to create unique and branded footwear products.
- Skateboarding
- Skateboard companies can partner with fashion labels to create stylish and functional skate shoes.
- Textiles
- Textile manufacturers can develop canvas materials that allow for bold and eye-catching branding designs.
