For those who suffers from impaired sight, the Monocle Hello Reality ad campaign might be more than just a whimsical and humorous thought. Although most, if not all, people are not like the gullible grandmother in 'Red Riding Hood,' these eyeglasses may be all that is needed to reveal the true nature of the people they are surrounded by.
Conceived and executed by Rome-based ad agency Lowe Pirella Fronzoni, the Monocle Hello Reality ad campaign is imaginative, playful and informative. It also focuses completely on the capabilities of these eyeglasses, although in a rather fantastical and magical manner. Nevertheless, by distinguishing itself in regards to function rather than form, the Monocle Hello Reality ad campaign shows that it prides itself on quality, which many products lack these days.