Sporty Monochromatic Summer Apparel

Richardson Launches a Monochromatic Collection for SS20

Richardson launches a monochromatic collection for the Summer 2020 season full of sports-informed goods and apparel. There are five items that make up the capsule with the spotlight hitting the crewneck sweater that is constructed with a special cut-and-sew pattern.

It also sports the signature "R Glyph" logo on the arm with additional blocks of black and white details on the bottom left to accompany the brand's label patch. It reads the poem, "I Go Out On The Road Alone" written by Mikhail Yuryevich Lermontov. The rest of the collection includes a pair of loosely fitted cargo pants, a ribbed tank top that is designed with militaristic language and embroidery at the crest. Rounding out the capsule are mesh shorts and a tank top to match.

Image Credit: Richardson

Monochromatic Apparel
Opportunity for disruptive innovation in creating monochromatic clothing collections for different seasons.
Sports-informed Goods
Opportunity to develop sports-inspired products and accessories with a fashionable twist.
Cut-and-sew Patterns
Opportunity to explore unique cut-and-sew patterns in apparel design for added visual interest.

Industries Being Reshaped

Fashion Industry
Fashion brands can incorporate monochromatic collections and sports-inspired goods into their product offerings.
Apparel Manufacturing
Manufacturers can experiment with innovative cut-and-sew patterns in their garment production processes.
Textile Industry
The textile industry can provide materials for monochromatic apparel with specialized design elements, like military language and embroidery.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 52%
Freshness 9%

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