Fashion label 'monkey time' worked with streetwear giant Champion yet again for the fast-approaching spring and summer seasons. The new monkey time x Champion Spring/Summer 2018 collection boasts prominent slouchy fits and relaxed silhouettes. The capsule is comprised of a range of comfortable and versatile staples such as hoodies, shorts, t-shirts, track pants, button-down shirts and trousers.
The collaborative collection has a wide range of colors that accent the garments, such as vibrant orange, forest green, yellow, bright blue, gray and black. All the pieces are constructed with Champion's iconic soft reverse-weave cotton materials. The essential hoodies, tees and shorts recall Champion's style, where as the track items and striped button-down shirts resemble monkey time's style.
The monkey time x Champion Spring/Summer 2018 collection was made available for purchase on monkey time's website as of March 9th.
Key Themes Behind This Trend
- Slouchy Fits
- Opportunity for fashion brands to embrace relaxed and comfortable silhouettes in their collections.
- Versatile Staples
- Demand for clothing items that can be easily mixed and matched for various occasions presents an opportunity for brands to create versatile capsule collections.
- Collaborative Collections
- Brand partnerships offer a chance for collaboration and innovation, creating unique and highly desirable products.
Where This Applies
- Fashion
- Fashion brands can incorporate slouchy fits and relaxed silhouettes to cater to the growing demand for comfortable and stylish clothing.
- Athleisure
- The combination of sportswear and streetwear elements in the slouchy sportswear capsules presents an opportunity for athleisure brands to expand their offerings.
- E-commerce
- The availability of the collaborative collection for purchase on monkey time's website highlights the importance of e-commerce platforms in reaching customers and driving sales.
