The Mona Lisa Book by Fraser Clark Explores the Inundating Internet
Meghan Young — May 2, 2013 — Business
References: fraserclark.eu & itsnicethat
The Mona Lisa Book intriguingly explores the the inundation of information thanks to the Internet. Focused on one of the most famous and recognizable paintings in the world, it shows how the World Wide Web has enabled an dramatic increase in remixes of the artwork. Floating around the digital space are perhaps millions of copies of this painting, just waiting to be bound into a book.
Created by Fraser Clark, a visual communication student studying in Glasgow, Scotland, the Mona Lisa Book is made up of only (although it is still an impressive figure) 240 images. Placed in alphabetical order, the images were printed on the edge of the pages to create a single image along the fore-edge. This allows the person to flick through the Mona Lisa Book like a flipbook.
Created by Fraser Clark, a visual communication student studying in Glasgow, Scotland, the Mona Lisa Book is made up of only (although it is still an impressive figure) 240 images. Placed in alphabetical order, the images were printed on the edge of the pages to create a single image along the fore-edge. This allows the person to flick through the Mona Lisa Book like a flipbook.
Trend Themes
1. Information Inundation - The Mona Lisa Book highlights the overwhelming flood of information on the internet, presenting opportunities for businesses to develop innovative solutions for data organization and management.
2. Artwork Remixes - The proliferation of Mona Lisa remixes showcases the potential for disruptive innovation in the digital art industry by leveraging technology to create new and unique artistic expressions.
3. Interactive Publications - The use of flipbook format in the Mona Lisa Book suggests a trend towards more engaging and interactive digital publications, presenting opportunities for businesses to develop innovative storytelling platforms.
Industry Implications
1. Information Management - The challenge of handling and organizing vast amounts of information on the internet presents a disruptive innovation opportunity for technology companies to develop advanced data management systems.
2. Digital Art - The increasing popularity of digital art and remixing opens up disruptive innovation opportunities for businesses to create unique platforms for artists to share and monetize their work online.
3. Publishing - The rise in interactive digital publications, like the Mona Lisa Book, presents a disruptive innovation opportunity for the publishing industry to develop new formats and platforms for enhanced reader engagement.
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