Modular All-Purpose Controllers

The MOGA XP-Ultra from PowerA Works with Xbox, Android and Windows

The Moga XP-Ultra is a multi-platform wireless controller that works with Xbox Series X|S, Xbox One, Windows 10/11 PC, Android mobile devices, and compatible Smart TVs. It has a modular design that allows it to transform from a compact mini-pad to a full-size controller with a detachable grip and a mobile gaming clip. It also features two mappable advanced gaming buttons, dual rumble motors, impulse triggers, and a 3.5 mm stereo headphone jack.

The Moga XP-Ultra is the first licensed wireless controller for Xbox Series X|S and Xbox One, and the first third-party option to work wirelessly with Xbox consoles using Microsoft’s proprietary wireless protocol. It is engineered with Game Pass Ultimate and cloud gamers in mind, letting them pause a game on their phone and pick it up on their Xbox or PC when they get home. The controller is available now at PowerA.com, Amazon, and many major retailers where gaming accessories are sold for an MSRP of $129.99.

Image Credit: PowerA

Modular Gaming Controllers
There is an opportunity for disruption in the gaming industry by creating modular controllers that can work with multiple platforms.
Multi-platform Wireless Controllers
Creating wireless controllers that can work with multiple platforms can disrupt the gaming accessory industry.
Advanced Dual Compatible Controllers
Developing wireless controllers with compatibility for both current and previous-generation consoles can be a disruptive innovation opportunity.

Who This Affects Most

Gaming Accessories
Creating innovative modular controllers that work on multiple platforms can lead to new and potentially lucrative opportunities in the gaming accessories industry.
Gaming Software
Multi-platform wireless controllers can complement and potentially disrupt existing gaming software industries.
Mobile Phones and Tablets
There is an opportunity for disruptive innovation by creating wireless controllers that are compatible with mobile phones, tablets, and smart TVs, expanding the market beyond traditional gaming consoles.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 41%
Freshness 18%

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