In honor of National Fajita Day in August 18, 2022, Moe's Southwest Grill will offer Rewards Members $5 off the purchase of a Fajita Meal Kit to celebrate National Fajita Day. The offer is only valid on Thursday, August 18, 2022 for orders placed online, in-app, or in-restaurant.
A Moe's Fajita kit includes 12 soft flour tortillas, 2 proteins, grilled peppers and onions, lettuce, cheese, beans, rice, sour cream, pico de gallo, handcrafted guacamole, and a shareable bowl of Moe's signature cheese. In addition, free chips and salsa are also included.
Socially driven holidays like National Fajita Day provide ideal opportunities to create unique and niche experiences for consumers during less busy seasons, like Christmas or Thanksgiving.
Key Themes Behind This Trend
- Holiday-driven Promotions
- Creating unique experiences tied to socially driven holidays can drive consumer engagement during off-peak periods.
- Meal Kit Offerings
- Offering meal kits can provide a unique, convenient, and customizable dining experience for consumers.
- Rewards Programs
- Incentivizing consumer loyalty through rewards programs can increase customer retention and drive repeat business.
Where This Applies
- Restaurant
- Restaurants can leverage holiday-driven promotions, meal kit offerings, and rewards programs to increase consumer engagement and retention.
- Grocery
- Grocery stores can explore opportunities for offering meal kits to consumers looking for a convenient, customizable alternative to restaurant dining.
- E-commerce
- E-commerce platforms can partner with restaurants to offer meal kits and promote holiday-driven promotions through their platforms to drive sales and engagement.
