London-based fashion imprint Studio Nicholson prepares to launch its new menswear collection dubbed Module 03. Designer Nick Wakeman draws inspiration from the practicality of summer blended with tailoring for an elevated feel. The result is a sleek wardrobe for the warmer seasons upon us, offering pieces that help transition to the weather as well as from day to evening.
Additionally, the brand creates a refined approach to the summer look by highlighting lightweight suits and layering items. Some of the pieces include collarless blazers with matching shorts layered with crinkled tops to complete the look. All of these come in a muted tonal palette followed by clutched trousers made from sustainable materials. Other items include light-wash denim sets detailed with pockets and cropped cuts.
Image Credit: Peter Carter, <a rel='nofollow' href='https://hypebeast.com/uk/2023/6/studio-nicholson-module-03-collection-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.studionicholson.com/'>studionicholson</a>
Why This Trend Is Growing
- Elevated Summer Menswear
- Designers are creating elevated menswear collections that combine practicality with tailoring to transition from daytime to evening wear during warmer seasons.
- Lightweight Suiting
- Brands are highlighting lightweight and sustainable materials in suiting options for the warmer months.
- Muted Tonal Palette
- Muted tones and simple designs dominate summer menswear collections.
Industries Being Reshaped
- Fashion and Apparel
- Fashion designers and clothing brands are exploring new ways to create elevated and sustainable summer menswear collections.
- Textile Manufacturing
- The use of new materials and fabric technologies is important for the creation of functional and innovative summer menswear designs.
- Retail and E-commerce
- Retailers and e-commerce sites can capitalize on the demand for elevated and sustainable summer menswear by stocking and promoting relevant products.
