Contemporary Office Men's Fashion

OFF-WHITE Drops the Modern Office Collection Alongside MR PORTER

Streetwear imprint OFF-WHITE works in conjunction with online purveyor MR PORTER on the 'Modern Office collection' designed for the Winter 2019 season. The seasonal selection challenge traditional office apparel and push the boundaries on formal attire in the workplace. The collaborative capsule gives the entire approach a new definition and features 20 ready-to-wear items.

Some of the silhouettes include graphic tees, canvas coats, linen trousers with wide cuts, footwear options, and a selection of accessories as well. Some notable items from the Modern Office collection include the mid-cut coat and trousers to match and the deep khaki suit. The lookbook is set to launch later this month on the 21st with the collection dropping online at MR PORTER to follow.

Modern Office Wear
The emergence of contemporary office fashion affords an opportunity for fashion brands to introduce new designs and models that disrupt traditional formal attire.
Collaborative Capsules
The rise in collaborative capsule collections such as OFF-WHITE x MR PORTER's Modern Office collection reflects an opportunity for fashion brands to form strategic partnerships that promote creativity and growth.
Inclusive Office Clothing
The introduction of diverse and inclusive office clothing and accessories in the Modern Office collection presents opportunities for fashion brands to cater to underrepresented groups in the workplace

Sectors Adopting This

Fashion Industry
The contemporary office fashion trend presents opportunities for fashion brands to expand their offerings and tap into a new market.
Online Retail Industry
The release of the Modern Office collection on an online platform such as MR PORTER points to growth opportunities in the e-commerce space.
Corporate Attire Industry
The emergence of modern office wear presents opportunities for companies and designers to disrupt the traditional corporate attire industry by creating more comfortable and stylish options.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 43%
Freshness 8%

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