Armida Ascano, Trend Hunter's Chief Content Officer, covered a range of modern hospitality trends in "Top Hospitality Trends in the Recharting," an insightful video launched as part of the platform's Now Trending series on YouTube.
The video dives into the recent disruptions in the hospitality industry, exploring how hotels, restaurants, and air-travel industries have adapted to shifts in customer pressures. Restaurants and hotels have had to completely shift business models to accommodate social distancing and pandemic measures, which provided an opportunity for brands to better address customer desires, such as more experience-focused hotels, or CPG products directly curated by restaurants.
Armida discusses the 'Restaurant Branded' insight, which is an excellent example of how one segment of the hospitality industry quickly adapted to better serve its customers. In many countries, restaurants quickly became unable to serve customers at traditional tables, leading to restaurants launching their own alcohol, seasoning, or sauce brands to increase cash flow while still providing customers with quality food products.
For more information on Top Hospitality Trends in the Recharting, check out Trend Hunter's free 2023 Trend Report.
Image Credit: Trend Hunter
Key Themes Behind This Trend
- Experience-focused Hotels
- Hospitality industry can innovate by prioritizing overall guest experience, not just accommodation and amenities.
- CPG Products by Restaurants
- Restaurants can create and market their own consumer packaged goods (CPG) products as an additional revenue stream.
- Restaurant-branded Products
- Restaurants can launch their own branded products such as sauces, seasonings, or alcohol to continue generating revenue during temporary closures or changes in service.
Where This Applies
- Hospitality Industry
- Hotels can adapt to current disruptions and customer needs by creating experiential accommodations while still adhering to social distancing guidelines.
- Restaurant Industry
- Restaurants can launch and market their own CPG products in order to diversify revenue streams and generate alternative income.
- Air-travel Industry
- Airlines can adopt new safety measures while still accommodating passengers' comfort, entertainment, and productivity for a differentiated flying experience.
