Do you ever tire of receiving answers to your questions in abbreviations, misspellings and poor grammar via text message? Through a personal initiative called Modern Day Snail Mail, Cristina Vanko set out to communicate with her friends in a much more attentive way. While they were sending her messages that were quickly typed with smartphone keyboards, Vanko responded with lovely hand-written notes.
It was the discovery of her dad's old calligraphy pen that inspired Modern Day Snail Mail. The designer began replying to SMSs with ink on bits of paper and taking snapshots to send them as picture messages. In the process, Cristina realized that she was putting more thought into what she'd say through the medium and consistently using proper English as well.
Key Themes Behind This Trend
- Personalized Messaging
- Embracing handwritten notes and personalized messages as a response to the impersonal nature of text messages.
- Revival of Traditional Communication
- Bringing back the art of handwritten letters and snail mail as a thoughtful and nostalgic alternative to digital communication.
- Attention to Detail
- Focusing on the small details in communication by using calligraphy and handwritten notes to convey messages.
Where This Applies
- Stationery and Greeting Cards
- Providing a market for personalized stationery and greeting cards to cater to the demand for more thoughtful messaging.
- Art Supplies and Calligraphy Tools
- Catering to the trend of handcrafted communication by supplying high-quality art supplies and calligraphy tools.
- Personalized Gift and Craft Industry
- Capitalizing on the desire for personalized and thoughtful gifts by offering customizable products and crafting materials for handwritten messages.
