Entitled 'Artful Living', W Magazine's modern art editorial is captured by legendary photographers Inez and Vinoodh. Inez van Lmasweerde and Vinoodh Matadin are known for their iconic imagery that has graced some of the most recognized fashion publications around the globe.
Known for referencing the 60s and 70s, the photographers capture stunning imagery in their latest project. 'Artful Living' boasts a range of pop art masterpieces that include works from Andy Warhol and Roy Lichtenstein. Channeling retro era art collectors, the shoot's models don glamorous outfits while posing in their stunning and art-adorned homes.
Styling for W Magazine's modern art editorial is courtesy of Edward Enninful who dresses the story's stars Olympia of Greece and Kendra Spears in floor-length gowns from vintage designer archives.
Key Themes Behind This Trend
- Retro Art Revival
- Opportunity for businesses in the art industry to revive and reinterpret retro art styles for a modern audience.
- Fashion-inspired Art Collecting
- Disruptive innovation opportunity for the fashion and art industries to collaborate and create art collections inspired by iconic fashion movements.
- Pop Art Resurgence
- Businesses in the art market can tap into the growing demand for pop art by showcasing contemporary artists who draw inspiration from the iconic style.
Where This Applies
- Art Market
- Opportunity for art galleries and online platforms to cater to the demand for retro and pop art by showcasing and selling relevant pieces.
- Fashion Industry
- Opportunity for fashion designers to collaborate with artists and create fashion collections inspired by iconic art movements and artists.
- Interior Design
- Disruptive innovation opportunity to incorporate retro art styles and pop art pieces into interior design, offering unique and visually appealing spaces.
