The latest Vanity Fair Italia issue stars beautifully beach model Rasa Zukauskaite posing on a beach with a shaggy-haired beau. Together the pair catch some rays while taking a break from living up the surfer culture.
Photographer Fabio Abecassis captured Zukauskaite frocking along the beach during a warm, sunny day. Stylist Elisabetta Dal Bello dressed Zukauskaite in a wide variety of hipster-inspired garments from slouchy woven ponchos to worn out snapbacks. The images of Zukauskaite and her beau creatively range from colored to black and white film. Hair and makeup artist Marco Testa left Zukauskaite's locks tousled and salt-stained by the ocean and her makeup minimal and sun-kissed. The overall shoot really captures what it's like to live on the beach during the summer season.
What Makes This Trend Stand Out
- Beachy Fashion
- Fashion brands can incorporate more beach-inspired designs to cater to consumers wanting a laid-back look.
- Surfer Culture
- Brands can tap into the lifestyle associated with surfing to market unique experiences or products to consumers.
- Natural Beauty
- Beauty and skincare companies can promote the natural, sun-kissed look for consumers who prefer minimalist makeup and hair care routines.
Sectors Adopting This
- Fashion
- Fashion brands can create beach-inspired collections to appeal to consumers seeking a relaxed and fashionable look for the summer season.
- Travel and Tourism
- Surfing destinations can promote unique experiences incorporating surfing culture beyond the sport itself to attract more visitors.
- Beauty and Skincare
- Companies can produce products catering to consumers who prefer a natural and simple beauty routine focused on maintaining the perfect sun-kissed glow.
