Photographer Francois Pragnere captures 'We're Alive', an editorial that highlights candid and disheveled model photography. The image series is lensed for style publication The Ones 2 Watch and features wardrobe styling by Maud Dupuy.
In the series, Maud dresses models Aga, Anna, Florentin and others in youthful and alternative fashions from a number of independent labels. These include logo-adorned separates and sweatshirts from designers like Andrew Crews, Alain Figaret and Pippa Lyon among other names.
In addition to its disheveled model photography, The Ones 2 Watch 'We're Alive' feature also includes dancing shots of its models who are captured mid-movement. Hair styling for this image series is courtesy of Rimi Ura and its sticker-accented makeup is the work of Yui Koretomo.
What's Driving This Trend
- Disheveled Model Photography
- Opportunity for disruptive innovation: Explore new techniques in capturing candid and disheveled model photography to create unique and authentic visuals.
- Youthful and Alternative Fashion
- Opportunity for disruptive innovation: Collaborate with independent labels and experiment with logo-adorned separates and sweatshirts to create edgy and stand-out fashion designs.
- Dancing Shots
- Opportunity for disruptive innovation: Incorporate mid-movement shots and dynamic poses to capture the energy and vibrancy of models, bringing a fresh and engaging element to fashion photography.
Who This Affects Most
- Fashion Photography
- Opportunity for disruptive innovation: Develop new methodologies, techniques, and styles in fashion photography to create captivating and unique visual narratives.
- Independent Fashion Labels
- Opportunity for disruptive innovation: Collaborate with emerging independent fashion labels to create innovative and unconventional designs that cater to a niche market segment.
- Makeup and Hair Styling
- Opportunity for disruptive innovation: Experiment with sticker-accented makeup and creative hair styling techniques to push the boundaries of traditional beauty standards and enhance visual storytelling.
