Luxury Embellished Backpacks

The Mode Creation Munich Backpacks are Full of Variety

The Mode Creation Munich backpacks Holiday 2012 collection is an assortment of colorful, studded and branded bags.

Mode Creation Munich a.k.a. MCM is a German brand geared towards crafting luxury leather goods from apparel to accessories. MCM's backpacks are made from high quality leather by highly educated and skilled artisans. These backpacks come in a full range of colors from masculine neutrals to fluorescent lime green, orange and blue. The bags are versatile and unique to the brand. Each bag comes with custom logo patterning and a front metal symbol. Special versions include a studded bag with a Union jack on half of it and several backpacks with wrap-around chunky studding.

The Mode Creation Munich backpacks are chic, high quality and covered in embellishments.

Luxury Backpacks
There is an opportunity for luxury brands to innovate backpack designs with high-quality materials and embellishments for consumers drawn to high-end streetwear.
Artisan Leather Goods
There is an opportunity for luxury brands to create a demand for artisan-crafted leather goods, appealing to consumers who want a quality product, as well as supporting the specialist producers and their trade.
Branded Accessories
There is an opportunity for brands to diversify their product lines with branded accessories that carry the brand's hallmark, strengthening brand recognition and consumers' attachment to their brand.

Who This Affects Most

Fashion
Fashion industry players can explore opportunities to produce luxury embellished backpacks to attract streetwear enthusiasts.
Leather Goods
Leather goods manufacturers specialising in artisan-crafted quality leather items can collaborate with luxury brands to produce distinctive, high-end backpack designs.
Accessories
Accessories brands can use the trend of branded accessories as an opportunity to expand their product lines, while allowing consumers to show loyalty to the brands they care about.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 43%
Freshness 8%