Yasso is the First to Launch Mochi with Greek Yogurt
Laura McQuarrie — April 11, 2022 — Lifestyle
References: yasso & prnewswire
Mochi with Greek yogurt is the newest creation from novelty brand Yasso and it's a first-of-its-kind launch that adds variety to the category. The first-ever frozen Greek yogurt mochi combines sweet rice dough with creamy frozen Greek yogurt and four flavors: chocolate, mango, vanilla and strawberry. With individual mochi treats coming in at just 80 calories, the frozen snack is a true treat and it shares the benefits of being gluten-free, full in flavor and free from artificial ingredients.
With this new product, the brand sees the potential to reach consumers during new occasions and offer permissible indulgence in a fun and snackable way. These frozen yogurt mochi treats fuse familiar, comforting flavors with the craveable textures of a popular, pillowy snack.
With this new product, the brand sees the potential to reach consumers during new occasions and offer permissible indulgence in a fun and snackable way. These frozen yogurt mochi treats fuse familiar, comforting flavors with the craveable textures of a popular, pillowy snack.
Trend Themes
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Frozen Greek Yogurt Mochi — Combining Greek yogurt with mochi presents an opportunity for other frozen food brands to create new twists on traditional snacks.
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Individual Frozen Treats — The popularity of low calorie, individual frozen treats is an opportunity for brands to create easy-to-consume snacks with a variety of flavors and ingredients.
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Gluten-free Snacks — The demand for gluten-free snacks presents an opportunity for brands to offer more options that are both permissible and satisfying.
Industry Implications
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Frozen Food Industry — The frozen food industry can take advantage of the trend of individual, low calorie treats with a variety of ingredients and flavors.
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Dairy Industry — The dairy industry can explore opportunities to incorporate Greek yogurt into non-traditional dairy products for added health benefits.
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Snack Food Industry — The snack food industry can create more gluten-free snack options that still maintain a satisfying taste and texture.
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