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Public Playlist Customization Apps

Mixgar Allows Club Patrons to Become DJs at Hot Spots

— May 23, 2011 — Tech
Serving is the new selling and pub owners will show you why; with a new mobile application, club patrons can become the DJs at their favorite pub, club, restaurant or music festival through an ingenious on and offline mobile pub radio game called Mixgar.

Mixgar -- developed by the Budapest headquartered DigitalNatives -- is a modern-day jukebox solution for pub owners and entertainers who want to turn music-lover clients into music-addicted patrons.

The game is simple and all you need is a Wi-fi connection and party-goers with smartphones. The moment you check-in (with the help of Foursquare or Facebook) to a member pub, Mixgar collects logged users' music preferences and creates the pub's very own playlist that appears on your mobile phone and calls for action! You can vote for the songs on the playlist, influence the music of your own mobile pub radio and observe how the playlist changes when a group of metal fans arrive!

The nice thing about Mixgar is that it's not just about listening everyone's favorite music as the playlist is based on common musical denominators. You might actually discover cross-genre favorites!

The Mixgar mobile pub radio game service and application is being tested currently, but look out for adhering member locations starting in the summer party season.
Trend Themes
1. Customized Public Playlists - The trend of customized public playlists allows patrons to curate their own music experience at pubs and clubs.
2. Mobile App Integration - The integration of mobile apps like Mixgar with social media platforms like Foursquare and Facebook creates new opportunities for user engagement and data collection.
3. Interactive Pub Radio - The concept of an interactive pub radio game, where patrons can influence the playlist and observe changes in real-time, opens up possibilities for immersive entertainment experiences.
Industry Implications
1. Entertainment - The entertainment industry can leverage customized public playlists and interactive pub radio experiences to enhance customer engagement and create unique entertainment offerings.
2. Hospitality - The hospitality industry can adopt mobile app integration to offer personalized music experiences to guests at pubs, clubs, and restaurants.
3. Music Technology - The music technology industry has the opportunity to develop and refine apps like Mixgar that enable users to curate music playlists and participate in interactive pub radio experiences.
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