Size-Inclusive Hiking Boots

The Merrell Moab 3 x Unlikely Hikers Shares an Ungendered Colorway

The Merrell Moab 3 x Unlikely Hikers is the result of a second collaboration between the hiking and outdoor footwear brand and Jenny Bruso and Unlikely Hikers. Complete with a size-inclusive design and an ungendered colorway, the hiking boot aims to be as diverse as the people who will wear it. With wide widths and hard-to-find sizes available, this footwear design helps to make outdoor exploration more accessible to all.

Unlikely Hikers is a diverse and inclusive community that was created for people of size, people of color, as well as those with disabilities, queer, trans and gender nonconforming individuals, plus those who use the outdoors to support their mental health.

This inclusive rendition of the best-selling Moab 3 hiker is part of a collection that includes two bags, a hat, as well as shirts with extended sizing.

Size-inclusive Outdoor Gear
Opportunity for brands to create size-inclusive designs for other outdoor products beyond shoes and boots to make outdoor activities more accessible to a diverse audience.
Ungendered Colorways
Brands can create more designs with ungendered colorways to promote inclusivity and diversity in their products.
Diversity and Inclusion in Outdoor Communities
Opportunity for outdoor groups and organizations to create more diverse and inclusive communities to promote accessibility to all individuals, regardless of race, size, or gender identity.

Who This Affects Most

Outdoor Footwear
Opportunity for outdoor footwear brands to expand their size offerings and create ungendered colorways to promote inclusivity and diversity.
Outdoor Apparel
Brands can create size-inclusive and ungendered products in their outdoor apparel lines to make outdoor activities more accessible to diverse audiences.
Outdoor Recreation and Tourism
Opportunity for outdoor recreation and tourism companies to promote inclusivity and diversity in their programs and marketing, to cater to a more diverse audience.
SCORE
7.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 100%
Activity 100%
Freshness 16%

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