There is one descriptor that comes to mind before any other when perusing the MLLE Mademoiselle S/S 2014 lookbook and that is 'white hot.' It takes place in a desert with white sands, after all. And it doesn't hurt that the model is clad in a majority of all-white ensembles that would get anyone's blood boiling in an instant.
Shot on location with a matching white hatchback as the photoshoot's only prop, the MLLE Mademoiselle S/S 2014 lookbook is eye-catching. The outfits themselves, which are fit for both deserts and beaches, are full of sensual femininity. From lace mermaid dress with its plunging neckline and cutaway bikinis to lace-front shorts and halternecks, there is a '70s vibe to the designs.
What Makes This Trend Stand Out
- White Hot Fashion
- Opportunities to disrupt the fashion industry with all-white ensembles and desert-inspired designs.
- '70s Style Revival
- Disruptive innovation potential in bringing back the sensuality and femininity of 70s fashion.
- Minimalistic Photoshoots
- Disruptive innovation opportunities in creating visually striking lookbooks with minimal props and white backgrounds.
Sectors Adopting This
- Fashion
- The fashion industry can tap into the 'white hot' trend and '70s revival to create new and exciting designs.
- Photography
- Photography industry can explore the minimalist approach of using minimal props and white backgrounds for fashion photoshoots.
- Beachwear
- The beachwear industry can embrace the sensuality and femininity of the '70s style revival in their designs.
