Isaac Misrahi is out at Target and Alexander McQueen is in for the first Designer Collaboration. Target is changing its strategy to bring a series of well-known and recognized designers to create mass market high fashion. Alexander McQueen is the first of the series. The McQ for Target line is the line that will hit the racks.
Implications - The recession and ensuing credit crunch put a damper on many consumers' budgets. Designers in the luxury fashion industry responded to the dour economy by creating diffusion lines with big-box and discount retailers. Fashionistas jumped at the opportunity to purchase designer labels at lower prices, while new consumers were exposed the label for the first time.