Eliza Cummings is the star of the 'Dark Show' editorial featured in Mixte Magazine's Spring/Summer 2015 issue.
If we're to believe in an eternal struggle between darkness and light; good and evil, there's no question which side Cummings is on. With a seductive gaze and libidinous energy emanating from her body, Cummings draws the viewer in for more. In other words, she's making a really strong case for joining the dark side.
Fashion editor Bill Mullen went for hyper-excess when it came to bolts, studs and jewelry, even going as far as to drape Cummings in hundreds of crosses in one shot, debunking the popular myth that the cross will protect you from forces of evil. Photographer Damon Baker captured Cummings in all her shadowy glory for Mixte Magazine's SS 2015 issue.
Why This Trend Is Growing
- Gothic Fashion
- Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for gothic fashion that align with the aesthetic but reduce environmental impact.
- Dark and Seductive Editorials
- Disruptive innovation opportunity: Use immersive technologies like virtual or augmented reality to create interactive and engaging dark editorials, blurring the lines between fashion and art.
- Excess and Hyper-exaggeration
- Disruptive innovation opportunity: Create minimalist and understated fashion collections that challenge the current trend of excess and hyper-exaggeration, offering a fresh alternative for consumers.
Industries Being Reshaped
- Fashion Magazines
- Disruptive innovation opportunity: Embrace digital platforms and personalized content to cater to the evolving preferences and interests of readers in the digital age.
- Jewelry Design
- Disruptive innovation opportunity: Utilize sustainable and ethically sourced materials to create unique gothic-inspired jewelry pieces, appealing to eco-conscious consumers.
- Photography Services
- Disruptive innovation opportunity: Offer specialized dark and atmospheric photography services that cater to the growing demand for gothic and alternative aesthetics.
