PEScience expanded its supplement lineup with ‘TruCitrulline Powder,’ a bulk, unflavored citrulline product for pre-workout users who want to add pump support without changing a drink’s flavor. It is built as a standalone mix-in, so people can fold it into PEScience formulas such as ‘Prolific’ or ‘High Volume,’ or into another brand’s pre-workout.
The tub holds 180g, and PEScience centers it on a 6g serving that lines up with pre-workout formulas. That gives buyers 30 servings at the suggested scoop, while the plain format leaves room to push intake higher. TruCitrulline is available through PEScience’s online store.
PEScience shows how a $19.99 price can turn citrulline into a low-cost add-on instead of a full pre-workout purchase, while its single-ingredient, unflavored setup widens the market for buyers who already like their formula but want to dial pump support up on their own.
Image Credit: Stack3d
What's Driving This Trend
- Unflavored Performance Mix-ins
- Neutral-taste supplement powders create room for modular nutrition stacks that enhance existing routines without forcing consumers to switch flavors or brands.
- Single-ingredient Supplement Customization
- Focused active-ingredient formats reflect demand for precise dosing, allowing fitness users to personalize benefits like pump, endurance, or recovery around preferred formulas.
- Affordable Pre-workout Add-ons
- Low-cost standalone ingredients can reposition performance enhancement as an incremental upgrade rather than a premium full-product replacement.
Who This Affects Most
- Sports Nutrition
- Ingredient-specific powders broaden product portfolios by serving consumers who want flexible, stackable options beyond all-in-one pre-workout blends.
- Fitness Supplements
- Customization-friendly formats strengthen brand relevance among experienced users who increasingly treat supplements as adjustable performance tools.
- E-commerce Wellness
- Direct online sales of niche supplement add-ons support rapid testing of specialized products with lower price points and targeted consumer appeal.
