Prototype-S

 - Jan 29, 2008   Updated: Apr 12 2011
References: theautochannel
Mitsubishi will unveil their hot new Lancer Sportback, the Prototype-S in March at the 2008 Geneva Auto Show.

The sporty little five-door hatchback will offer not only a stunning design and but power too -- 240 horse power from a 2 liter engine! The high res sketches were released today along with an official press release.

Implications - The luxury automotive industry is one that has persisted throughout tough times, regardless of high prices and excessive products. For the modern consumer, an automobile is a status sign that ties into the human desire for prestige. Thus, car companies are constantly seeking new ways to incorporate more and more luxury and adornment into their releases.