Patta works in collaboration with Mitchell & Ness on a collection for the Fall 2018 season with the inspiration of traditional sportswear in mind. The partnership comes with classic silhouettes that nod to previous eras of sports apparel. There is a lightweight jacket and two shooting shirts -- all of which boast 90s-infused design elements. The satin jacket stands out with its old-school cuts and structure on top of its captivating fabrication. The shooting shirt comes in two colorway options that draw influence from the Larry Bird shooting jacket from 1983-1984.
Additionally, the collection sees an ongoing graphic motif that reads "Welcome" as a reference to the idea of openness and unity during times of hatred. The collaborative collection is set to drop online and in-store on September 28th.
Key Themes Behind This Trend
- 90s-inspired Sportswear
- Disruptive innovation opportunity: Develop new sportswear designs that incorporate 90s-infused design elements to tap into nostalgia and attract a wider consumer base.
- Collaborative Collections
- Disruptive innovation opportunity: Foster partnerships with other brands to create unique collections that combine different design aesthetics, attracting a diverse range of customers.
- Graphic Motifs with Social Commentary
- Disruptive innovation opportunity: Incorporate graphic motifs and messages that address social issues to create meaningful and thought-provoking designs, resonating with socially conscious consumers.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Explore the intersection of nostalgic fashion and sportswear by infusing traditional designs with modern twists, appealing to both retro enthusiasts and fashion-forward individuals.
- Retail
- Disruptive innovation opportunity: Embrace collaborative collections as a way to create exclusive product offerings, generating excitement among customers and boosting sales.
- Graphic Design
- Disruptive innovation opportunity: Use graphic motifs to convey powerful messages and spark discussions, pushing the boundaries of design in various industries including fashion, advertising, and more.
