Luxury Low-Cut Kicks

The Missoni Converse Auckland Racer is a Stylish Knitted Slip-On Shoe for Men

The Missoni Converse Auckland Racer shoes were recently worn by various male models on the runway during the brand's showing of its 2012 Spring/Summer collection. This collaboration isn't the first between the luxury label and the classic footwear company, and the effortless style of this design is indicative of that.

The Missoni Converse Auckland Racer is simple shoe, made with vibrantly colored knits, complementary to many of the looks featured in the Missoni 2012 Spring/Summer line. The style of the shoe is very laid-back, casual and extremely comfortable. The Missoni Converse Auckland Racer can be easily paired with a plain outfit to add some zest. The fun colors are perfect for the warm-weathered season.

Luxury Low-cut Kicks
Opportunity for luxury brands to collaborate with classic footwear companies and create stylish low-cut shoes.
Stylish Knitted Slip-on Shoes
Growing demand for slip-on shoes made with vibrantly colored knits, providing comfort and effortless style.
Effortless Casual Footwear
Rise in popularity of laid-back and comfortable footwear options that can be easily paired with various outfits.

Sectors Adopting This

Luxury Fashion
Disruptive innovation opportunity for luxury fashion brands to incorporate low-cut, knitted slip-on shoes into their product lines.
Footwear
Opportunity for footwear industry to explore the production of stylish, comfortable slip-on shoes with vibrant knitted designs.
Fashion Accessories
Growing market for fashion accessories that include stylish, casual footwear options such as knitted slip-on shoes.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 32%
Activity 42%
Freshness 8%