Brands know that marketing lifestyle and not just fashion is the key to success, and the Mishka Summer 2010 Lookbook is a good example. These beautiful and youthful images are easily inspiring.
These laid-back summer looks are perfect for any galavanting teen. Plaid shirts and graphic tees, these clothes market to the group that treat these items as a uniform. The Mishka Summer 2010 Lookbook shows us fun in the sun and laid-back cool.
Implications - In order for affluent companies to maintain their popular status amongst competitors, it is imperative that they focus on the various ways in which individuals perceive their concepts and products. Businesses must always be wary of how they represent themselves and the type of lifestyles that are associated with their products.
Key Themes Behind This Trend
- Youth Fashion Marketing
- Disruptive innovation opportunity: Develop marketing strategies that focus on lifestyle and not just fashion to attract youthful consumers.
- Laid-back Summer Looks
- Disruptive innovation opportunity: Design and promote comfortable and casual summer fashion that appeals to teenagers.
- Graphic Tee Trend
- Disruptive innovation opportunity: Create unique and eye-catching graphic tees to cater to the demand of teenagers who consider them a fashion staple.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Explore innovative ways to market and sell youthful fashion trends to teenagers.
- Marketing
- Disruptive innovation opportunity: Develop new strategies to effectively communicate and portray the lifestyle associated with products.
- Clothing Retail
- Disruptive innovation opportunity: Embrace the demand for comfortable and laid-back summer fashion by offering a wide range of options to teenagers.
