Miran Nudell's Apogee Chair Customizes Sitting

 - Jul 9, 2009   Updated: Aug 23 2011
References: wix & contemporist
You move around a lot whether you're sitting, standing or on the go, so why shouldn't your chair move with you? Israeli designer Miran Nudell has created the Apogee Chair that is big on comfort and customizing your sitting experience.

The chair consists of pine wood, polyurethane rubber and fiberglass rods which allow the chair to bend and flex whatever way you will it to. The Apogee chair is the ultimate piece of personalized furniture.

Implications - The enhancement of traditional items with new technology and adaptations is growing more appealing to consumers, as they desire products that better fit their lifestyles. Businesses can attract new customers and keep their current clientele by incorporating new technology into everyday products.