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Bendable Seating

Miran Nudell's Apogee Chair Customizes Sitting

— July 9, 2009 — Art & Design
You move around a lot whether you're sitting, standing or on the go, so why shouldn't your chair move with you? Israeli designer Miran Nudell has created the Apogee Chair that is big on comfort and customizing your sitting experience.

The chair consists of pine wood, polyurethane rubber and fiberglass rods which allow the chair to bend and flex whatever way you will it to. The Apogee chair is the ultimate piece of personalized furniture.

Implications - The enhancement of traditional items with new technology and adaptations is growing more appealing to consumers, as they desire products that better fit their lifestyles. Businesses can attract new customers and keep their current clientele by incorporating new technology into everyday products.
Trend Themes
1. Enhanced Traditional Items - Businesses can attract new customers and keep their current clientele by incorporating new technology into everyday products.
Industry Implications
1. Furniture - Opportunity to create customizable and flexible furniture to meet the changing needs of consumers.
2. Consumer Electronics - Opportunity to develop adaptable and customized electronic devices that cater to individual preferences.
3. Sporting Goods - Opportunity to create flexible and adjustable sporting equipment for enhanced performance and comfort.
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