Deconstructed Minimalist Eyewear

This Collection Uses Efficient Frames to Make a Statement

The latest collection of minimalist eyewear from Yohji Yamamoto demonstrates the value of visually stunning and functionally efficient designs.

Yohji Yamamoto released the 2015 summer glasses collection 'Deconstructed & Reconstructed' with the intent of stripping down the elements that are traditionally used in eyewear and reconstructing them to be more efficient and aesthetically appealing. Eyewear becomes a part of your character and an extension of your face because of the time that it spends being seen.

The minimalist eyewear collection features clean designs that range from rounded-out specs to cat-eye shaped frames -- some feature industrial looking designs but some still featuring bold colors with sleek construction. The collection is made from high quality acetate and metal.

Minimalist Eyewear
Designing eyewear with clean and efficient frames.
Deconstructed Design
Stripping down and reconstructing traditional eyewear elements.
Aesthetic Appeal
Creating visually stunning eyewear designs.

Where This Applies

Fashion
Exploring new designs and materials for eyewear.
Manufacturing
Developing efficient production methods for minimalist eyewear.
Retail
Promoting and selling minimalist eyewear collections.
SCORE
5.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 85%
Freshness 8%